10 Academy
A short-term tone of voice and messaging project for 10 Academy, a non-profit helping bright African students realise their potential and thrive in global-level jobs.
Overview
10Academy is a non-profit specialising in upskilling African students through accelerated learning and securing global-level careers in tech. Through their education programs, they contribute to a thriving world where motivated African students have the skills, knowledge and support to participate in the global workforce and contribute to the social, economic and environmental growth of Africa.
The Challenge
10 Academy faced the challenge of effectively communicating its mission, values, and impact to its target audience. While the organization was doing valuable work, its brand lacked a cohesive strategy, a distinctive tone of voice, and a clear messaging framework. The challenge was to create a brand identity that resonated with their multiple audiences, conveyed the organisation's commitment to empowerment, and attracted support and participation.
The Solution
Facing the challenge of communicating its mission and impact effectively, 10 Academy enlisted my expertise to develop a robust brand strategy, tone of voice, and messaging framework.
I first initiated a thorough analysis of 10 Academy's mission, values, and target audiences. By exploring the competitive landscape, I identified unique positioning opportunities.
The resulting brand strategy emphasised accelerated learning, empowerment, and community impact.
I collaborated with key stakeholders to establish a tone of voice that was empathetic, inspirational, and community-centric. A messaging framework was developed to align with the brand strategy and tone of voice, ensuring adaptability across diverse communication channels.