The DO

As Director of Communications at The DO, I spearheaded a transformative rebranding reshaping a single identity into a dynamic ecosystem. With this new clarity, I launched a holistic content and digital strategy, shining a spotlight on the change-makers within the community, from corporate rebels to impact entrepreneurs.

Client:

The DO

Services:

  • Brand strategy & rebranding

  • Website, content, social media strategy

  • Climate storytelling

  • Campaigns

  • Digital & print communications

  • People management

  • Crisis communications

  • Employee activations

  • Comms workshop design

Collaborators:

  • Peter Harris - website design

  • Mobiteam - website design

  • Lauren Kavanagh - graphic design

  • Olof Ekman & Franziska Winterling - video

  • “Simone is an excellent Communications and Marketing professional, able to successfully bring together individual, team and business needs and applying a holistic, yet people-centric approach to her work.”

    Katherin Kirschenmann | Founder, The DO

Overview

The DO empowers people to take action and create positive impact in their companies, their communities and the wider world. It is home to The DO Group, The DO School and The DO Community, as well as a virtual community of top leaders, experts and innovators from around the world.

The Challenge

The DO was facing challenges regarding brand awareness. It was addressing multiple different audiences - from global corporations and nonprofits to impact entrepreneurs - with the same content, tone and voice. As a result, there was a lack of engagement, no clear understanding of the brand and low conversion rates.

The DO needed a rebrand, a new digital strategy for website, social media and newsletters, and a new content strategy that amplified their impact.

The Solution

As Director of Communications at The DO, I undertook a huge rebranding. We went from being known as The DO School, to four new entities including:

  • The DO: the umbrella entity that housed all smaller entities

  • The DO Group: a B2B consultancy for organisational transformation

  • The DO School: a B2C life-long learning platform for individuals wanting to create positive change

  • The DO Community: an online impact community

With this new-found clarity, it became easier to create a holistic strategy for content, social, newsletters and website. This strategy played up to The DO’s biggest asset: its people. We focussed on spotlighting the various people creating change in their communities - from the corporate rebel to the impact entrepreneur.